History For as long as humans have inhabited or traveled to tropical environments where coconut trees grow, they have been drinking the water or juice inside of the shell. For sailors and travelers, coconut water proved to be an excellent source of hydration on long voyages. Doctors in the tropics...
There are a lot of beverages on the market today containing good-for-you ingredients, otherwise known as adaptogens. This category of beverages has definitely grown in popularity since 2020 when consumers were hyper-focused on their health and well-being, particularly improving their immunity. As a result, many people sought easy ways to...
“Antioxidant” is a term that comes up a lot when describing health and wellness products, but what exactly does it mean and what does it do for our minds and bodies? Simply put, antioxidants are molecules that combat free radicals in the body. Knowing that, your next question might be,...
Intro to Dehydration Parched. Thirsty. Depleted. Weak. Dizzy. If you've ever been dehydrated, you’ve likely felt all of these things either separately or all at once. Simply put, dehydration is defined as “the harmful reduction of the amount of water in the body.” In other words, you become dehydrated when...
When Richie Harrington, founder and CEO of Adapt Brands, first decided to start a beverage company, his mission and vision were clear. His drink was meant to be consumed by athletes before, during, and after a workout or competition – from professionals to weekend warriors. Unlike other beverages on the...
Hemp CBD has recently emerged as a superfood ingredient that is gaining popularity among athletes for its potential health benefits. CBD, or cannabidiol, is a naturally occurring compound found in the cannabis plant, and it has been shown to have a range of health benefits.
Introduction One of the best parts of my job as CEO/Owner of Adapt Brands is talking with athletes – professional and amateur – about their backgrounds, their passion for their sport, their workout regimens, and products that are an important part of their daily routine. When I first created the...
There have been a lot of moments in my life that I am proud of – and one of the most recent was this April when I announced that Adapt SuperWater, the beverage I created, was the first hemp beverage to earn NSF Certified for Sport® certification. Some people might...
Throughout my life, a word that has resonated with me and continues to be very fitting is Adapt – particularly over the last 10 years. Nine years ago, in 2013, I was playing college football at Oregon State as a quarterback. That fall/spring, my junior year, I tore my shoulder badly after...
