Adapt x Colton Cowell

Colton Cowell

Makawao, Maui native Colton Cowell was the first athlete to join the Adapt team earlier this year; he’s a professional volleyball player who plays outside hitter. After playing beach volleyball for most of his youth, Colton started playing indoors for King Kekaulike High School. In 2014, they won the Maui Interscholastic League (MIL) titIe and placed 4th overall in the State of Hawaii. That year, Colton received the MIL “Player of the Year'' award. After high school, Colton moved on to the University of Hawaii where he walked on as a defensive specialist. Colton worked hard to become part of the starting lineup and rose into a leadership position on and off the court.  In 2021, he played on the team that defeated BYU in three sets to win the national championship.  He currently plays for German volleyball club, SVG Lüneberg, and hopes to get more involved in coaching in the future.


“Adapt Brands provides me with a clean, unprocessed beverage that I can drink pre-workout, post-workout, and any other time to maintain proper hydration levels throughout the day. It’s a natural beverage that gives me added benefits like boosting my immunity and helping me recover – without the added sugar. As a high level athlete, Adapt allows me to be more confident that I am fueling my body properly, and the NSF certification also gives me confidence in the product."