Professional volleyball player Colton Cowell was the first athlete to join the Adapt team in 2022; he plays outside hitter. After playing beach volleyball growing up, Cowell started playing indoors for King Kekaulike High School. In 2014, they won the Maui Interscholastic League (MIL) titIe, and Cowell received the MIL “Player of the Year'' award. After high school, he attended the University of Hawaii where he walked on as a defensive specialist. In 2021, Cowell played on the team that defeated BYU in three sets to win the national championship.  He currently plays for German volleyball club, SVG Lüneberg, and hopes to get more involved in coaching.

“Adapt Brands provides me with a clean, unprocessed beverage that I can drink pre-workout, post-workout, and any other time to maintain proper hydration levels throughout the day. It’s a natural beverage that gives me added benefits like boosting my immunity and helping me recover – without the added sugar. As a high level athlete, Adapt allows me to be more confident that I am fueling my body properly, and the NSF certification also gives me confidence in the product."